Authentica

Good work for good people.

Reshape The Nation

Details

Reshape The Nation is an online weight loss program my team and I developed with fitness and weight loss coach Chris Powell.

Chris started with little experience on YouTube or other social media channels. With our coaching and his natural talents he quickly gained a following and filmed a TLC documentary chronicling his experiences helping now-best friend, David Smith, lose over 500 pounds.

Reshape was built from the ground up based on Chris' carb cycling and exercise program. I was very proud to take those ideas from concept to finished product, and to have made a positive impact on so many people.

Chris is now the host of ABC's upcoming Extreme Makeover: Weight Loss Edition.

Areas of Involvement

Concept & branding
User experience design
Interface design
Social media strategy
Customer relations strategy
Front end HTML & CSS production
Analytics & informal user testing