Authentica

Good work for good people.

SugarSugar

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Details

A niche dating site for wealthy men, SugarSugar takes a space traditionally dominated by the socially conservative and turns it on its head.

I designed and implemented a blog to attract and cater to women interested in being “Sugar Babies” — a label the website embraced and transformed into a positive and empowering monicker.

After initial success I was asked to design a new members area and to and create a wish list of features that would improve member searches and encourage interaction.

Areas of Involvement

Interface design
Front end HTML & CSS production
Back end Wordpress integration
Marketing creatives & copywriting

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